Are you planning to launch an eCommerce site on mobile? If yes, then you must have come across Shopify’s SMS gateway. SMS is a very powerful shortcode messaging protocol that is capable of delivering targeted business messages to specific phone numbers. SMS mobile marketing has gained a high degree of popularity in recent years. This is because it can be used by any user from any part of the world and at a very affordable price. To help you take advantage of this, here are some things that you should keep in mind while planning for shopify text messaging campaign for eCommerce:
You should know your consumers. In order to have a successful eCommerce SMS strategy, you should know who your target audience is. It is very important to send the right text messages to the right people at the right time. This will not only increase conversion rates but also helps in improving brand reputation among the right set of people. In this article, we will reveal to you how to customize your eCommerce SMS strategy so as to:
Customize the Short Codes: SMS messaging offers a very easy way to send messages to your consumers, especially when they are using cell phones. However, there are certain things that you should consider before you use shortcodes. The length of the message should not exceed 140 characters. If you are able to successfully utilize shortcodes, you will be able to create brand awareness for your brand, as well as create higher brand loyalty amongst your consumers.
Use Cross Channel Service Providers: When sending text messages to your consumers, always make sure to send the messages to multiple users via different platforms and devices. This will help you in gaining a wider range of consumer reach. However, when it comes to eCommerce, ensure that you do not overload your consumers with different messages on different platforms and devices. In eCommerce, it is important to provide the same content on all the platforms and devices, along with a shortcode so as to deliver your messages across.
Know Your Customer Base: One of the most important factors in implementing an effective e-commerce SMS strategy is to know your customer base or at least the people that regularly send you text messages through their phones. If you have a fairly large customer base, you should consider sending text messages to them more often. However, if you are still relatively unknown, you should focus more on delivering content that is in-depth and informative.
SMS Messaging on Your Website: eCommerce websites are generally lighter than traditional sites. However, this does not mean that you should dismiss text as a means of communicating with your customers. You should use an SMS marketing platform such as Google Talk, SMS Globe or any other such platform that enables you to deliver your messages in a faster and more efficient manner.
Shopify SMS Marketing for eCommerce campaigns: There are many other options available when it comes to your Shopify store. However, one of the most popular and effective solutions is Shopify is. When it comes to building your brand, you can easily use this platform to communicate with your existing customers, build relationships with new customers and even target those who haven’t made a purchase from your site to date. You can easily track the messages sent and received by your customers and easily view detailed reports on your Shopify store.
Shopify SMS can also be used to track the performance of your promotions and campaigns, as well as the conversion rates of your products. With this tool, you can know how the different elements of your promotions are performing. You can determine the impact of different campaigns and analyze which elements are having the greatest impact on your conversion rates. You can use the data to modify your promotional strategies and increase sales with the help of customized texts. Shopify SMS not only helps you stay updated with the latest trends but also allows you to make smarter decisions that benefit your business.